East London NHS
One life, two outcomes campaign

Campaign design and roll-out

East London NHS Foundation Trust (ELFT) provide psychological therapy services in the London Boroughs of Richmond, Hackney, Newham, Tower Hamlets, Bedfordshire and Luton. They wanted help with a new campaign to reduce the amount of restraint directed towards patients from staff in mental health wards. The aim was to encourage staff to rethink their practises/behaviours and break the pattern of restraint.  

Our goal was to achieve a behaviour change by making staff sympathise/empathise more with service users. To see their personalities more rather than just their behaviour, and as such, make them think differently on how to resolve a difficult situation with restraint becoming the last resort.